I was shopping in Chicago when I got into watches and there is a distinct "us vs. them" mentality when it comes to Rolex ADs and standard watch shops. The regular watch shops will push you into anything BUT Rolex. I bought the line that Rolex is "90% marketing" and bought a Breguet Transatlantique from a jeweler. Nice looking watch but ran like crap; -10seconds a day even after sending it in the Breguet for regulation.
The Rolex 3135 runs like a quartz and is bulletproof. The movement costs $1500-$2000 if you can find one used. The ETA in the Breguet is worth maybe $400. Same MSRP on both watches.
Dealers who bash Rolex do so because 1) They don't meet Rolex sales and "visibility" standards, or 2) Joe Public thinks Rolex is the BEST. #2 is reason enough to hate Rolex, so they receive a lot of angst for their BS like, "each watch takes a year to manufacture"
My list of spots models that should not depreciate:
DSSD/Daytona
IWC ceramic doppel
IWC Big Pilot
Omega Ploprof
Personally I would stick with those. All are over $10K, so buy what you like and try not to concern yourself with appreciation. Is a 20% hit after 10y worth the "rental"?

The above are bad asses. And yes, would do a Daytona. Possibly a black dial, white gold ("silver" for LOS to understand.) And what can I say about IWC? Gifted hands build these. And yes, do love the ceramic bezels Rolex FINALLY put on Subs. Huge improvement in my eyes.
10-25% drop doesn't bother me if it's one I waited/saved for, and will keep 10+yrs. I'll gladly pay for good service, and quality along the way. Just wish my E550 "depreciated" as slow as the above.Am wanting a PRISTINE E63 I could get into very well via price, but cringe at the out of pocket due to DROP that levels after time-10 years. Can't wait that long, lol.
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My list of spots models that should not depreciate:
DSSD