For example, I equally I disagree with the decision for the Chic Fil A president coming out against homosexuality.
Chic Fil A is a private company I believe. No public shareholders to worry about. As I recall, the company ended up increasing its popularity. You have to know your customer base. If he had come out for gun control instead, their business would have suffered for sure.
I agree with you though. Why look for trouble? And clearly the CEO's and their elite advisors are tone deaf on these issues. The are too insulated apparently to understand their customers' concerns. I'm sure the SBUX CEO never dreamed that aiding refugees would seem like a slap in the face to some.