Quote from Martinghoul:
It's actually quite an interesting observation that normally the most vocal and publicized managers that you see in the media are ones that don't run a lot of money (with the exception of Bill Gross, I guess). Hayman AUM is only arnd $700 million, for instance, and you rarely or never see someone like Ray Dalio, Alan Howard or Yan Huo in the media. I would guess that, for a smaller fund (and PIMCO), the value of free marketing far exceeds the various negatives associated with being in the headlines.
Well that's not too surprising - funds with $10bill+ under management, that have been going for 1 or 2 decades, don't need any tv marketing, they are already deluged with investors trying to get money in on the basis of past reputation and performance. In fact, some of them (e.g. Brevan Howard) are actually returning capital to investors. Small funds which have only been around a few years find it harder to attract money, so some of the managers will use marketing to try and boost AUM.
