Ive made TA work for me but it's far from the conventional way. Hence, my name.
Never read a book on how I approach charts and read the market, not even remotely close.
What I can say, is that every book or article I've read on TA sucks.
Typically what indicator writers, mentors and snake oil salesmen do is cherry pick an example and describe how their "method" or "indicator" works on that sample, and then try to make you believe how easy it can be; that is assuming the level of subjectity does not go through the roof, which is yet, another form of scam.
However, if you do your homework, and you do forward testing you can prove to yourself how full of shit they can me, all tricks that lead into lies and deceit, far from their claims, in fact, when you factor in commission, mistakes and slippage it all leads to negative expectancy.
That almost includes almost every journal idiot, or technique publicly discussed in ET as well.
....but people are gullible, so there's a market out there.
I don't believe this is
why retail traders favor technical analysis if that's what you're implying. In contrast, as stated earlier in this thread...it starts with the marketing/advertising by the data / charts / software / brokers / forum vendors.
Simply, TA is a great way to attract new clients. Then after the clients gain access to TA...they then begin looking around to learn how to use it because the resources they first heard about TA do not teach it.
I remember seeing my first advertisements about charts and indicators by Omega Research (now called TradeStation) back in the late 1980s. Then in the late 90s and early 2000 those day trading commercials hit heavy with all kinds of slogans with charts with indicators.
Nothing really has changed today. For example, go to eSignal website and you'll see statements like "Learn the Secrets of Successful Trading"...continuing into statements like "Make A fortune in ANY market...its easy, fast and rewarding...then click on the eSignal chart link or Advanced GET chart link next and you see charts...Ellitot Wave, False Bar Stochastics and many other goodies. Go to TradeStation into their education section...in the first 4 lessons...you're hit heavy with chart analysis while nothing about discipline, risk management, proper capitalization and so on.
This is what newbies see...charts and data as a way to financial freedom.
Now go to the big boys like Bloomberg, CQG, Realtick and so on...they don't hit you with all the fancy charts and indicators mainly because they're not trying to attract newbie retail traders. In contrast, they're hitting hard with ads about data integrity, cost analysis tools, order routing intelligence and so on. These are trading tools not attractive to newbie retail traders but because they're trying to attract firms and professional traders.
Yeah, they do some chart advertisements but its not their primary tool to attract their clients.
Heck, if a retail trader is new to trading (called newbie trader) and goes to bloomberg website...they'll quickly assumed its a news only site and wouldn't even consider them as their charting/data vendor.
Simply, retail traders are attracted to technical analysis because its marketed (heavily) to them specifically by those I mentioned above because its easily affordable as a start up cost of trading in comparison to other more professional tools.