Quote from Brass:
If the hedger lost on the trade, he still lost on the trade, hedging strategy notwithstanding. The initially potential, and now realized, loss on their hedge trade was the price they willingly paid for certainty. Yes, the hedger lost on the trade. That loss served as an insurance premium, but it was still a loss in the market on that trade. Both parties may feel they're winners from different frames of reference. But one side of the trade lost nonetheless.
I'm not suggesting that all "winners" always remain winners. The composition may morph and change, but to the extent that some players continue to do well on balance, it will be at the cost of those who lost against them on balance. Could a statement be any more obvious?