What’s the beef with the new Gillette ad?

You have to see the ad in the context of the massive propaganda effort underway to demonize and devalue men, in particular white men, along with typical male ways of thinking and acting. The real end-result here isn't to encourage positive male behavior, but rather male submission and acquiescence.

If you doubt that, ask yourself why the ad (and the propaganda campaign at large) conveys its message via scolding and exaggerated stereotypes of bullying, physical violence, and rape, rather than building on age-old concepts of personal honor, virtue, and character that were once used to channel male strength and energy in a socially positive direction.

These concepts have been long discarded from the popular consciousness, because male strength and energy isn't actually what those crafting the message want to see.

Male submission and acquiescence to what exactly?

And what is “male strength”?
 
Why can't we disagree about the message the commercial was attempting to send without you wishing harm on loved ones? .




Wait....you think the bullying is exaggerated??

https://www.cnn.com/2018/08/28/health/preteen-suicide-jamel-myles/index.html

https://www.bostonherald.com/2019/01/12/annas-story-bullying-leads-lowell-teen-to-take-her-life/

Stop trying to make this a leftist issue and display your snowflake resentment to some men being called out.

I swear, I think someone you love needs to be bullied or sexually harrassed for you to see it is a simple and plain message. It is not an attack on all men, in fact the ad shows MEN doing the right thing as the role models (ie. the honor and virtue you indicated). Why are you taking it personally unless you tend towards that behavior...
 
Male submission and acquiescence to what exactly?

And what is “male strength”?

Male strength is the vision, drive, boldness, diligence, risk-taking, cold rationality etc. that built practically everything you see around you, including the stock exchange you trade on and the computer you're using, and discovered or invented just about everything on which the modern world rests (physically and technologically, as well as social and legal structures), and the vast bulk of what humanity has collectively achieved throughout history.

The "acquiescence" that's sought is to this simple truth being retconned and memory-holed forever, to the extent that those who point it out publicly are to have their careers and lives destroyed and be cast out from society. As to what's supposed to come after, I haven't got a clue.
 
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Male strength is the vision, drive, boldness, diligence, risk-taking, cold rationality etc. that built practically everything you see around you, including the stock exchange you trade on and the computer you're using, and discovered or invented just about everything on which the modern world rests (physically and technologically, as well as social and legal structures), and the vast bulk of what humanity has collectively achieved throughout history.

The "acquiescence" that's sought is to this simple truth being retconned and memory-holed forever, to the extent that those who point it out publicly are to have their careers and lives destroyed and be cast out from society. As to what's supposed to come after, I haven't got a clue.

I think you may have just inadvertently explained “toxic masculinity.”
 
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