Essential to fighting this CV crisis. You are playing with words and you know it. It took a big kick in Elon Musk's balls to force him to shut down his operation in California. We care about how rationally thinking people BY MAJORITY think and define terms.
Wait. Did all these businesses decide they were unessential? Or was that the government? Sorry can you advise? Essential means many things to many people. But ask anyone if their business is essential and 100% will say yes. Essential to pay rent to feed family to have a life and the liberty to pursue it.
Government is always the problem and you can always count on them to throw you into the fire from the frying pan.