what are some most important fundamentals to look at?

Good to start thinking about these financial concepts as eventually you'll want to migrate away from the "noise" and "random" nature of trading. Geometric compounding over longer holding periods affords higher probability statistical outcomes with less work.

Some pioneers of fundamental metrics research 1) James O'Shaunessy "Price to Book
2) Eugene Fama and John French factor models https://docs.google.com/document/d/1OmZ88C9QyL4ioa3N26AGwDYf7a7K8WD7hz1rbcHhYtU/edit?usp=sharing

3) William O'neil / Investors Business Daily proprietary relative strength / Earnings per share screens http://stockmarketinvestingtoday.com/how-to-screen-for-stocks-using-the-ibd/

Academic research on pricing metrics has been much more visible and prevalent over the past 15 - 20 years. With the advent of the internet, it has been much easier to access than when I started in the late 80's. IBD was a big help in my asset accrual in the 90's, although now I use index ETFs.

Measuring and comparing debt and revenue levels may be more important for "close to retirement / retired" investors holding large cap dividend stocks for "income" . The level of debt service is somewhat correlated to the ability of the company to be able to pay it's didvend and keep it's dividend growing vs. inflation.

If you are in the young investor demographic ( age 20 - 55 ) then your goal would most likely be the maximizing your asset growth ( which large cap dividend payers won't do vs. the use of small cap value or small mid sized growth stock universes )
The market doesn't care how old you are.
 
I was told that the most important things you need to look at are the debt and revenues. How much the co is making and how much debt they have. But this seems so lacking considering there are so many other things that a co has. please if you can explain what those things are. Im new to this trading world and lack the terminology to comprehend. thanks!
%%%%%%%%%%%%%%%%%%%%%%
I agree, MR cashC;
look @[d] debt.
Look @ [c] capital, small caps may do better,long term but horrible slippage when the bears attack[like today,LOL.]
[IBD] I like to look @ all the fundamentals +all technicals,almost all news , like Investors Business Daily teaches. For Example, not a prediction but BAC, C have almost all the numbers bad.Remember when ''C'' wanted to pay a big dividend recently, the FED would not permit that; i think the market may also remember how they[attempted] to waste the taxpayers money on a new airplane, 2008/+..............................................................
 
Back
Top