The Data Show Twitter Is Far From Dying
The timeline below shows the estimated total daily tweets (blue) and tweeting users (orange) from Jan. 1, 2012, through Nov. 8, 2022. Peaking in July 2013, Twitter’s popularity slowly declined over the years, until pandemic lockdowns led to skyrocketing growth – a surge that was wiped away just six months later, when Twitter’s 2020 election anti-misinformation efforts went astray. As Musk’s Twitter takeover became more likely over the last few months, daily tweet volume actually increased and has remained stable in the weeks since his acquisition.
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It’s great when the community shows up to be entertained by watching your house burn down.