Sigh. There’s a lot for you to learn about market structure, market participants, and how they optimize decisions given constraints and objectives.
The “fundamentals” for a market maker employing an HFT model (and they’re all employing an HFT model), is to solve for a match within the b/a spread.
For example, if you’re a citadel securities trader, your system is likely aimed at crossing internal TD Ameritrade orders before exchange-based market makers can change their b/a spread. This is a tech stack and logistics problem. Is citadel securities trying to profit from the direction of the stock? No. Do they have an impact on liquidity anyway? Yes.
“Fundamentals” vs “technicals” is largely a retail gimmick debate where both sides are largely uneducated. Stick with the terms I suggested (discretionary vs. systematic). Citadel securities uses a systematic strategy. They’re analyzing volumes and tick data across venues internally and vs. benchmark of price (displayed liquidity and b/a). Because they’re not betting on the direction of price, they’re not doing a valuation analysis or reading a 10-k lol. Their work is equally as hard though but it mainly involves improving their tech stack, updating their model parameters, working out bugs, and managing their spread to benchmark prices.
For mid-frequency strategies (intraday), which tend to be dominated by stats arb-esque styles, they’re looking to benefit from the drift in a basket of stocks vs. say an ETF or mutual fund. If a large wealth management firm rebalances their portfolio by selling IWM and adding to SPY, there can be moments where the underlying basket of stocks within those ETFs are different from the prices implied by the ETF price. These fall under “systematic” strategies because your fundamentals are primarily technical data (volumes and prices vs. benchmark or index). So these guys aren’t reading 10-Ks either.
Reading 10-Ks or conducting “fundamental equity research” is mainly the purview of teams trading stocks (or bonds, fx, etc.) at a mid to longer frequency (intraday to days to weeks to years). You can also run systematic strategies at that interval, and those mainly revolve around factors (beta, momentum, value, etc.) or liquidity provisioning (off-menu, on-menu).