When you see they bear traps line up, see the buying volume, you want to look to see if the insiders are buying. Then look to see if there is a reason that the market has over looked that counters the negative word on the street. In this run up the insiders are buying into JCP and the appeal of having an ex. Apple "retail guru" is a winner in many peoples books.
Are These J.C. Penney Insiders Telling You to Buy?
Famed money manager Peter Lynch told us executives can sell their stock for any reason, but they typically buy only for one: They think the price is going to go up!
Today I'm highlighting department store chain icon J.C. Penney (NYSE: JCP ) , which saw the COO buy more than $100,000 worth of stock. A director also bought $33,000 in stock. These aren't option grants, but rather people who are putting their own money on the line, buying shares at market prices just like you and me.
http://www.fool.com/investing/gener...se-jc-penney-insiders-telling-you-to-buy.aspx
Tilson said various factorsâfrom the company's improved cost cutting to the influence of new CEO, former Apple retail guru Ron Johnsonâinfluenced his decision. Tilson said he had bought JCP in the high $27 to low $28 this morning.
Read more:
http://www.businessinsider.com/whitney-tilson-jc-penney-2012-5#ixzz26CI6nkeg
Now in Surf's favor he has price drivers that are way in advance of TA and he has the knowledge that TA should be discounted so there is no concern about any of this.
I hope it is not Surf's money at stake, and if it is I hope I am wrong in my outlook.