Quote from heech:
I largely agree with Epic's comments.
Just to add a few more thoughts, which I may have also put elsewhere:
- I am generally very flexible with my pool / fund, in terms of accepting investors of any size. This is one of the obvious advantages of a fund structure versus managed accounts... I can't do SMAs for less than $1mm, but I happy to do fund investments of just about any size.
I do this not because it's necessarily good financially... My costs for accepting a new investor + AML background search can be pretty high. But I think it's good marketing. Nothing better than to have a broad pool of existing investors; they can act as references and will definitely spread the word. I have one guy who initially came in with $40k of his own money 2 years ago.... but is now starting next month with a $1mm SMA.
- If you aren't getting investors, then you just aren't "there". Don't worry about marketing or buying databases or cold-calling people... if you've talked to 10 potential targets and none have invested, then calling 100 isn't going to help. This isn't like selling Avon. Focus on the problems in your strategy / fund / product instead.... And sometime the only fix is better performance, lower DD, longer history.
In contrast, once you are "there", I think raising money becomes almost automatic. I would say of all potential investors who find me thru introduction / website / press... 50% will now want to move forward to a deeper conversation after looking over my pitchbook / PPM. Of those who look deeper, probably 50% will now invest... So 25% of leads are converting.
Just 6 months ago, those ratios were probably 20% and 10%... Or about 2% of leads were converting. And how huge of a difference is a 2% vs 25% conversion rate!?