Quote from Brandonf:
Here is something I have tried twice, once it was amazingly successful, the other time it lost a little bit of money. That was simply renting a physical mailing list of very targeted leads who have bought a product similar to your product in the last X number of weeks or months. Then what you do is you just put a small postcard together and you start sending out two seperate ads at a time to 1000 each. You track which one does the best and it becomes your new contorl. You do 1000 mailings again with which ever of those two was the winner, and then 1000 with the new post card. Now, it's going to cost you a pretty penny to work with a good copywriter -but if you nail it your gonna do great. People don't even think about "junk mail" anymore, but the thing is in a lot of places you can get your name and product in front of an amazingly qualified list and in many cases it's cheaper then using Google or Yahoo PPC.