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But if you lower your bid, your position will go down. If your position goes down, your click through rate would go down, which will cause your cost for that position to rise as google ranks by product of click rate and the bid price.

If I were you, I would bid high at the beginning to get a good click rate, then lower the bid later
 
Quote from overspool:

Its all good i had my bids up way too much. Did some research and got everything in line.
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could you report to us your stats so far: impression, clicks, cost per click, what happen to those who clicked, etc.

Adwords is easy on service, but I think it is tricky as it depends also on what happens after the click.
 
I wasn't using adwords, I was using Yahoo. I had 1000 impressions and 4 clicks before I made the changes to more realistic bids. My CPC was $3. I just set it up today. Yahoo shows you the bids people are making for the same keywords so you can make a similar one. They are doing server maint. until 4am so I cant see my stats with the new bids.

Just set up Adwords tonight.
 
This is for all readers. Let us do some numbers:

1. Assume 1000 clicks. Cost as per real example above is $3K.
2. Time to get 1000 clicks is 1 year (assuming 256 days years).
3. Assume 10% will sign up. We then get 100 signups.
4. 1 to 10% of the signups will buy: 1 to 10 customers. To break even the value of the customer needs to be at least $300, or may even need to be $3000. The "business" needs one year to make 1 to 10 sales.

Are you comfortable with the above numbers?
 
Quote from riskfreetrading:

This is for all readers. Let us do some numbers:

1. Assume 1000 clicks. Cost as per real example above is $3K.
2. Time to get 1000 clicks is 1 year (assuming 256 days years).
3. Assume 10% will sign up. We then get 100 signups.
4. 1 to 10% of the signups will buy: 1 to 10 customers. To break even the value of the customer needs to be at least $300, or may even need to be $3000. The "business" needs one year to make 1 to 10 sales.

Are you comfortable with the above numbers?
More...

Those don't seem to be realistic numbers. After my changes I made, I'm now paying .50 per click. 1000 clicks cost $500. Im getting about 40 clicks every 24 hours. That means 1000 clicks a month. 13 sales a month is a little over breakeven at $40 a sale.
 
Quote from overspool:

Those don't seem to be realistic numbers. After my changes I made, I'm now paying .50 per click. 1000 clicks cost $500. Im getting about 40 clicks every 24 hours. That means 1000 clicks a month. 13 sales a month is a little over breakeven at $40 a sale.
More...

They are not. I love it when people who have not been succesful start to make up numbers and talk out of their asses.

First of all a 10% conversion rate would be unheard of. Most professionals jerk themselves off if they can get anything above 3%, and 5% will make you a millionare on any type of premium service or product.

That does mean you have to run and know your numbers. It's very important.

Assuming $3.00 CPC on average is also terribly high. I have no idea what keywords he is thinking of because even a highly in demand keyword like Forex can be had for under that price ON AVERAGE.

If your only getting 1000 unique visits to your site a year you need to get a real job because you are obviously F'n up this one.

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Let's look at some real numbers. Keep in mind that this is a premium product so your numbers might look different and you will have to adjust your budget accordingly.

I work with a "life coach" and we offer a number of services. The intro offer is for a $17 e-book, but as with anything else I do I have a very detailed selling process and back end. With this particular site we know that each $17 sale is actually worth $1650 as that is the lifetime value of a buyer. (ie everything they will ever buy from us until they no longer engage with our selling process anymore). Our conversion from the site is 2.8%. What this means is that for every 1000 visitors we get we have 28 $17 buyers, which actually means that we "made" just about $46,000. What this means for us is that every single click to our site is worth around $46, and because of this we have no problem spending, on average $28 to get a $17 e-book buyer. Having our detailed numbers has resulted in a site that has a Gross of just over $1.4million per year and NET Profits of about $350K (in the owners pocket). This is not a site that I actually own, I'm just the consultant who set his shit for him and streamlined his processes etc.


Brandon

PS. Be sure to read Google's user agreement. They have a habit of banning accounts. One rule that they really seem to like to enforce is that you are not allowed to disclose the CPC or CTR of your campaigns outside of your own organization.
 
Quote from Brandonf:

They are not. I love it when people who have not been succesful start to make up numbers and talk out of their asses.
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Who are you referring to in your post? I am going to wait to read your answer to give a complete answer to avoid any mis-understanding.
 
Quote from overspool:

Those don't seem to be realistic numbers. After my changes I made, I'm now paying .50 per click. 1000 clicks cost $500. Im getting about 40 clicks every 24 hours. That means 1000 clicks a month. 13 sales a month is a little over breakeven at $40 a sale.
More...

You succeeded to cut your cost by 6 times. That is outstanding. What did you do to cut it by that amount? What was the number of clicks when you had the bid at a higher price.

Are you selling your product or someone else product?

If it is someone's else product, do you send them to the sales page or to those pages where you get their information.

If you get their information, how many of them give it when compared to the number of those who click?

Thanks for sharing.
 
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