July 17 (Bloomberg) -- Daimler AGâs E-Class Mercedes-Benz, Bayerische Motoren Werke AGâs new 5-Series and Volkswagen AGâs revamped Audi A8 are attracting wealthy buyers in the U.S. and China, prompting the German carmakers to boost deliveries.
Daimler raised a full-year forecast yesterday after second- quarter profit beat analystsâ estimates. BMW this week lifted its 2010 sales and earnings projections. Audiâs first-half increase in vehicle sales beat both BMW and Daimlerâs.
âThe Chinese appetite for German nameplates is absolutely bottomless,â said Sascha Gommel, a Frankfurt-based analyst with Commerzbank AG. âThere are more than 900,000 millionaires in China and many of them are bursting to show off their wealth.â
The German carmakers are posting gains in China, which passed the U.S. last year as the biggest auto market, as new models attract buyers. BMW has said the new 5-Series is sold out, while Audi is benefitting from the new A8 sedan. Daimlerâs Mercedes-Benz aims to add market share with an extended E-Class sedan, its first vehicle for Chinese consumers.
Mercedes-Benz, BMW and Audi are adding workers and cutting summer factory breaks to boost production as demand for luxury cars returns quicker than they had planned.[bn:WBTKR=DAI:GY]
Daimler [] has hired 1,800 temporary workers and added Saturday shifts at German assembly plants making the SLS gull- wing sports car, GLK sport-utility vehicle and E-Class convertible. Audi is putting on extra shifts. BMW has added 5,000 temporary workers and will give all employees covered by a wage agreement 1,060 euros on average in one-time payment.
Flared Headlights
BMWâs new 5-Series, which abandoned the flared headlights and small kidney-shaped grill of the previous version, is sold out in all markets and customers are waiting three to four months for deliveries, the Munich-based carmaker said June 23. The sedan, which starts at $44,550 in the U.S., went on sale in the country last month and in Europe in late March.