Martin seriously can't be a douchebag and expect no consequences.
Raising drug price was a bad move considered that there might be a lot of rich and powerful peoples and their family members rely on these drugs. If they or their friends and family are pissed off, they are willing to spend the money to get justice.
PA
He should have kept his mouth shut, quietly raised the prices but slow over time and of course made good donations to the Clinton foundation like everyone else in wall street. He would have never had any issues.