Martin seriously can't be a douchebag and expect no consequences.
Raising drug price was a bad move considered that there might be a lot of rich and powerful peoples and their family members rely on these drugs. If they or their friends and family are pissed off, they are willing to spend the money to get justice.
PA
I think it is more that a lot of other drug companies are pissed that he is bringing bad press the eye of congress on drug companies pricing. Which in turn has seen the price of a lot of biotech companies drop the past few months