When looking to make a investment, an important aspect to consider is the volatility. The risk that is associated with SBUX is less than the overall market. Starbucks’ beta, which is used to measure volatility, is 0.72, compared to 1.0 for the overall market. This means if the market falls by one percent, then, on average, SBUX stock would fall by 0.72%.
On a big-picture basis, SBUX stock would satisfy both growth and income investors which is a rare, especially for a large-cap company. Shareholders continue to be rewarded and future growth looks promising.