SBUX for swing trading and long term

As the largest coffee shop chain in the world, Starbucks has no plans of slowing down growth. With its focus on dividends, share purchases, and growing the bottom line, SBUX stock is a unique retailing stock that should not be ignored.
 
SBUX CEO stepped down today and after market down 4%, but any consolation, coffee in commodity market was down huge today. Where I have concerns and why I am not buying SBUX nor will consider to buy it year ago October SBUX topped and coffee market was establishing lows, so this casts doubts to me, plus have it on Weekly downtrend. Am staying away.
 
When looking to make a investment, an important aspect to consider is the volatility. The risk that is associated with SBUX is less than the overall market. Starbucks’ beta, which is used to measure volatility, is 0.72, compared to 1.0 for the overall market. This means if the market falls by one percent, then, on average, SBUX stock would fall by 0.72%.

On a big-picture basis, SBUX stock would satisfy both growth and income investors which is a rare, especially for a large-cap company. Shareholders continue to be rewarded and future growth looks promising.
 
Income? are you kidding? Dividends are 1.77%. SBUX topped in Nov 2015 and few months later Coffee in futures market bottomed, with coffee being so low, SBUX should be going through the roof on profits and stock price, they charge big bucks for a simple cup of regular coffee. To me, McDonalds coffee is better in the mornings and for old farts like me it is 55 cents a cup and free refills. I bought SBUX in 2009 when they opened stores where I lived and loved the coffee and atmosphere. It is like nonstop cars through drive through and inside tough to get a seat with all college kids and yet SBUX isn't making new highs. I am long coffee in futures for a year, just waiting for it to really get going up, but I'd wait on SBUX, am also waiting on VXX.



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