JP Morgan intiated a truth in banking advertising campaign.
It appears the JPM campaign hit the ground running with a slogan that caught the public's imagination
"Fancy a bonus! Tough. We only give them to ourselves" and "Need Money! Then find a post office that's open and rob it" were felt to have hit the point.
Their final set of slogans "Having difficulty managing your finances? So do we" and "Please don't swear at us as we don't give a rats ass" were thought to be the most truthful slogans ever used by a bank.
1912: Author Nutmeg Von Schtupp accuses the White Star Line and the crew of the R.M.S. Titanic of copying the plot from his 1898 novel "What the fuck do you mean we're sinking? "