Options, Swaps Questions
During classes, Baha posed complicated trading questions that applied to his brokerage firm, says Edwin Fischer, a former University of Vienna professor who now teaches at the University of Graz.
``He'd always ask about options, swaps, hedging and futures,'' Fischer says.
After two semesters, Baha dropped out to concentrate on his company. ``He should have stayed on,'' Fischer says. ``We taught options and futures in the fourth year.''
In 1992, Baha teamed with software developer Halper to devise programs for trading. He started his second company, a financial software firm, called TeleTrader.com Software AG. It provided financial news and charting data.
Nine years later, in 2001, Teletrader went public in Vienna. Its shares, which are thinly traded, had dropped 54 percent as of Feb. 16. The company, which competes with Bloomberg LP, the parent of Bloomberg News, has lost money trying to gain professional traders and brokerages as customers. Baha remains a board member.
TradeCenter
In 1995, Halper created a new computer trading system called TradeCenter to detect trends in commodity futures markets. Halper, who is Superfund's biggest shareholder after Baha, declined to be interviewed for this article.
During the companies' early years, money was tight. One time, Baha helped install equipment. ``He once went to a client site and climbed on the roof to put up the satellite dish to receive data,'' Danzinger says.
Baha started his first fund in March 1996 in Vienna. He called it Quadriga after the four-horse Roman chariot that raced in ancient games. He required a minimum investment of 150,000 schillings and raised the equivalent of $360,000 from his brokerage clients.
``I didn't have any money to invest myself,'' Baha says. ``I had spent it all on setting up the company.''
Shun Traditional Analysis
Baha and Halper looked at things such as relative strength, daily volume and opening and closing prices as well as values a commodity might struggle to exceed. They shunned analyzing supply and demand projections, company news such as profit and cash flow and even central bank statements on interest rates.
``We just want to follow the trends and don't care what market we are in,'' North American director Smith says. ``Our system treats corn the same as it would Japanese yen. The system looks at price patterns, volatility streams.''
When the indicators align, the system issues a buy or a sell order. About 30 traders execute the trades from a suite of offices on LaSalle Street in Chicago, eight blocks from the Chicago Mercantile Exchange.
``All fundamental news is already factored in the price,'' Baha says.
The fund lost 10 percent in its first year, in 1996. On three occasions, Baha acted on the trading program's signal to sell gold; each time, the trend reversed, leading to fund losses. When the system flashed a sell signal for the fourth time, in November 1996, Baha ignored it. Gold prices fell 11 percent until February 1997.
``We missed one of the biggest moves in gold,'' he says. That decision taught him a lesson: no more human override. ``Emotions, greed and fear can affect trading,'' he says.
Celebrations
In 1997, Quadriga reported a 21 percent return, after fees, according to KPMG Austria. It followed that with a 63 percent gain in 1998. In March 1998, Bank Austria Creditanstalt AG, a 152-year-old bank now owned by UniCredito Italiano SpA, put $1 million into the fund, increasing the assets to $2.3 million.
``We had great celebrations and lowered minimum investment to $2,500,'' Baha says. ``The idea was you shouldn't be privileged to invest in a hedge fund. Everybody should.''
In 1998, Superfund moved its trading operations to Grenada from Vienna. That same year, Long-Term Capital Management LP, a Greenwich, Connecticut-based hedge fund firm, lost $4.6 billion, prompting Bank Austria to pull its money from Superfund, Baha says. The bank declined to comment.
In 2001, with 60 million euros under management, Baha unveiled a savings plan that let people invest as little as 100 euros a month for whatever period they chose. He opened offices in Frankfurt and Zurich. A year later, he started his two funds in the U.S.
30 Percent Growth?
With Superfund's recent stuttering performance, rivals point to flaws in Baha's strategy. Chasing retail customers means he's focused on marketing and acquiring new clients, rather than fine- tuning his trading program, Winton's Harding says. Baha declined to comment on how much he spends on marketing. He says almost all of the assets in the company's funds come from individuals, not institutional investors.
Baha dismisses the slide in his U.S. funds in the past four years. ``Once we get 30 percent growth, the questions will stop,'' he says.
While he's working on that goal, Baha is promoting a new fund: Superfund Gold. The fund converts an investor's cash into ounces of gold. When the investor cashes out, the fund converts the gold back into the currency of the investor's choosing. The fund, which isn't available in the U.S., has a minimum investment requirement of $50,000. ``You can even get paid in gold ounces,'' Baha says.
Baha's pitch to pay customers in gold bars adds another twist to his maverick approach. Unless his returns improve, all of the T-shirts and chocolate bars may not be enough to attract the customers Baha is counting on for profits.
To contact the reporter on this story: Kambiz Foroohar in New York at
kforoohar@bloomberg.net
Last Updated: April 26, 2007 00:07 EDT