MCD is in big trouble. May not exist in 5 years

Handle123 said:
MCD corporation is franchised out like most are, I believe the corp does own some stores but most of the individual stores are locally owned. You come up with one million bucks and you can own one, most of the stores make money, but like in anything, poor management and poor location means taking a loss. Starbucks has very tight controls and is one of the few that have extremely tight franchises allowed like Barnes and Noble.

I seldom buy any stock that doesn't have dividends, they pay more than banks. And make a little more if they go up and of course the option plays.
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I know MCD is franchised but MCD is a public company and that is why I am able to trade its stocks. Since you mentioned Starbucks I should say I cannot compare traffic in Starbucks with MCD. Anyway I enjoy inputs on this Thread.
 
MCD sales has dropped 8 consecutive quarters. Replacing CEO and providing breakfast all day or warming up buns are not good reasons to go long. Show me two quarters in a row with a meaningful growth and I will be sold. Till it happens, MCD is a short.
 
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Last week's PUTs expired worthless. All profit. Today I jumped the gun a little early. But in long term I guess it does not matter. Sold covered 95 PUT at 0.44.
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Check out MCD price action this week. It has been resisting to go down but I believe as we get close to this Friday, it will snap. Might be a good short point at this level since it has more room to follow the market.
 
MCD should just offer big and cheap burgers, not push all these desserts and hundreds of other additional items. If I can get a clean, cheap and big burger then I'd certainly spend more on extras. Complicated menus never work and are just plain pointless, people who want a salad or a good dessert won't go to McD, they need to turn back to their roots.
 
d08 said:
MCD should just offer big and cheap burgers, not push all these desserts and hundreds of other additional items. If I can get a clean, cheap and big burger then I'd certainly spend more on extras. Complicated menus never work and are just plain pointless, people who want a salad or a good dessert won't go to McD, they need to turn back to their roots.
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Agree. My favorite is In-N-Out, they keep things simple and fresh. Always wonder why don't MCD simplify their operations? Every time I looked at their Manu I got confused and took me a while to figure it out, especially the new make it your way burger. I don't think they will go out of business in 5 yr. but unless they change their operations and strategies they will keep going downhill like Sears.
 
marketsurfer said:
In addition, the meat was terrible! Overcooked and dried Way worse than i remember on a good old mcd burger
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Seriously? I haven't eaten at that place in literally years but MCD's burgers were ALWAYS the absolute *worst*. Pan-fried, greasy, cardboard textured junk. I never understood the allure of that place.

Anyways - this franchise (the brand overall) is definitely in long-term trouble. They better convert their chains over to their Australian style franchises if they want to think about surviving - otherwise it'll be riding soylent green into the sunset.

You have one life, one life only, and limited time on the planet. Don't shorten it by eating this junk on a regular basis.
 
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