hajimow,
Not trying to give you a hard time but seems like you have been very negative on MCD since Dec. 2012 when MCD was at about $90. Since then it went below $90 only once? If you shorted MCD all these times and made money, I like to learn from you. Appreciate any words of wisdom you can offer.
I do eat at MCD once in a while and my impression visiting the stores is that there are some improvements in service and food quality lately. I like their breakfast menu and believe their business will improve if they go 24/7 with breakfast.
Regards,
You are right. I concentrate on limited number of stocks and keep trading them. I sell covered PUT after I short it and most of the time they expire and this way I reduce the cost. So You cannot say my short cost was $90. Sometimes I make $2000 by selling covered PUTs or naked Calls in a week. This week I sold 18 covered PUT 97.5 for MCD and so the shares will be assigned and my short position will be covered. and I will start again. I had 85 naked PUT 10 for TZA sold at 9 cents which expired worthless. I had 16 naked Call 65 for ADI at $1.25 and 2 naked Call for 67.5 for $0.3 which expired worthless. So you see that I made over $3000 this week. In short, I don't short and wait. I always follow up my trades with options and when I lose money, usually I don't cover it and wait. It means I don't have short stop orders.