In single stock I look at it a lot.Do ye option guys look at underlying volume at all, or is really all about volatility and skews?

So the straddle has lost over half its value in a week.

I guess I didn't understand why you think a straddle is dead money. You can buy/sell a straddle with 6+ months to maturity for a volatility play and exit a few days/weeks after you enter.What is your point?
Your reply is very ambiguous. Of course the trade can be exited at anytime, it doesn't matter.
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