Quickly went through this paper. The aspects I appreciated most of this paper were their methodology, references, and thought provoking ideas.
As far as the additional returns due to the fundamentals metrics they tested, meh.
I believe there are more impactive metrics, especially in the rhelm of the intangible.
A brief list tangible metrics to consider for testing:
1) Sales growth rates - Company performance
2) Price to sales ratio - Market valuation
3) Age of company - Long term growth potential and potentially favorable trading dynamics
I believe the ability to “Quantify” intangible metrics provides the greatest potential edges.
A brief list of intangibles for quantifying for consideration for testing:
1) Executive management styles - Bean counter, dynamic bean counter, process oriented, innovator, to name a few. Subset consideration is management style match versus sector or industry.
2) New product evaluation - The ability to identify a potential game changing product or service early usually requires active use of that product and specific industry knowledge.
3) Legislative changes - Can have profound positive or negative impacts on entire sectors or industries.
Another area I would like to explore is how to effectively structure option trades to take advantages of expected changes in implied volatility curves.
For reduced exposure to market volatility, spreads based on the tangible and intangible considerations combined with appropriate leverage may yield outperformance or at least risk adjusted return outperformance.
Thanks again for posting this thought stimulating paper.