To read about bombs dropping from the airplane to kill many people with no names, no pictures of their face, no video of the capture , so that make the crime only seem so less. ISIS take one person, show their picture of capture to the media, show their name, their history, their video alive and for waiting to die. They are waiting to die. The family are have hope they will not die. The world hope they will not die. Then they kill them to take away hope. So people feel they know the person that is dead from the terrorist beheading or fire to kill.
But really you are right. dbphoenix, "They burn people alive, we burn people alive."