Crocs would be performing well even without pandemic, says CL King 09/18 CROX CL King analyst Steven Marotta keeps his Neutral rating on Crocs after hosting his firm's 18th Annual Best Ideas Conference with its management this week. The analyst notes that the company's direct-owned businesses are currently performing well and the consumers' desire for comfort is "creating a pull through." Marotta adds that Crocs would be in the "very same spot" of strong performance even without a pandemic given the management's "soup-to-nuts" of 6 years ago, including closing of underperforming retail doors, lowering the SKU count, reducing headcount, and narrowing the vendor base. The analyst further states however that Crocs' current stock price already fairly discounts the company's prospects for the next 6-12 months.
CROX-> $42.75