I have some friends who work for that buyout firm and they are quite happy fellows today. They paid $1.1 Billion in 2005 and put up only $300 million in equity. Not a bad return on equity at all.
On the whole, though, I find this a bit scary because it means that Google ads are going to become even more intrusive. Doubleclick was the industry leader in violation of privacy, and I expect Google to take that to a whole new level.
On the whole, though, I find this a bit scary because it means that Google ads are going to become even more intrusive. Doubleclick was the industry leader in violation of privacy, and I expect Google to take that to a whole new level.