Quote from Ghost of Cutten:
What about shorting it hedged with equal $ amount of long QQQQ? Then you isolate the bet against Amazon itself, and hedge out your market risk.
It's an idea - though with the rocket-rally in the Qs the ratio is already off quite a bit (>4 to <3 since October) and is back to late 2009/2010 levels. To some degree AMZNs valuation is a function of rich markets generally; if its multiyear uptrend fails on the weekly there should be some edge in considering it a leading indicator for the Qs, implying you want some exposure there. By the same token a further collapse in the spread seems unlikely so long as Qs are fetching as strong a bid as they are.
Maybe the thing to do is plan to hedge 25-50% of the position, will have to see what the index looks like the next time a short setup appears.