Did you actually read my previous post or actually watch the Gillette ad? Which part, specifically, offended your sensibilities?
Gillette: Get Woke, Go Broke
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I'm fascinated that a Consumer Products CEO would think that taking a strong, stellar brand and betting it's reputation on a risky social activism marketing campaign was a good idea.
You don't have to be some sort of "ubermasculine" asshole to find an advert to be preachy and inauthentic.
While it would not have been something I'd come up with, I can see how the idea evolved. Remember the old Gillette slogan: "The best a man can get." They tried to evolve it to: "The best a man can be." So they sought to equate their product with worthy masculine sensibilities by contrasting it with the darker side of aggressive behavior. How can thinking people be offended by that? Evidently, though, enough Never-Gilletters personally identified with the negative side of the coin to leave a mark. The poor dears.
So anyone who found Gillette's adverts to be preachy and inauthentic in your mind has negative masculine behaviors? That's a stretch...
I did read your post. (You posted a split second before I did.)
I watched the Gillette ad back when it came out. I wan't really offended. I still buy their products. I thought that most of the message was good. Kids do need to be taught right from wrong. We have way too many kids growing up in broken homes that miss this type of teaching.
The primary issue I had with it was the way that it tried to tie masculinity to things like bullying and sexual harassment. This broad brushes way too many people into a negative category. That's why I asked you what your definition of the term masculinity was. I wanted to know if you draw the same correlation from the term.
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LOL, delicate? Get over yourself. Imagine if they directed this against any "protected" group? What about "we know women can do better than dragging husbands through frivorce court and ruining their families and husband's finances." The "outrage" was absolutely tiny compared to what any SJW-approved demographic would do...except to stop buying the products...which was brilliant.
You delicate soul. I'm sure you'll be the first one to buy tickets when they remake Escape from Alcatraz with three brilliant (and innocent) female inmates who somehow end up on an all male prison island in the 1960s. That's really not far-fetched the way things are heading. Of course, you'll be the first to cry when it's a box office flop...
That's not what I wrote. And people don't get so deeply and personally offended by preachiness or inauthenticity. They get boycott-worthy offended when they feel they are being targeted or attacked. So the question arises: why do they feel personally targeted when Gillette simply seeks to distinguish good behavior from bad and tries to celebrate the good?
I'm not the one boycotting, cupcake.