You run the stock up to a level and you get all your friends on CNBC to talk about it.
When its at or near that elevated level, you sell a ton of calls at ridiculous prices.
You then drive the price down by shorting the stock, and take it to the other extreme. Say $24 in this case. What happens then? You sell a ton of puts at ridiculous prices.
Next, you bring the stock back up to the halfway point and flatline it by controling the bid/ask. When you are sitting on millions of shares and hundreds of millions of dollars, you can do that.
So it flatlines basically into opex. All the options expire worthless.
Rinse wash repeat.
I way over-simplified it, but that's exactly what's going on.
Its the gamification of high vis stocks Stoney.