$STBFY is a totally different division Stoney.
(do you do any research?!)
The parent company that owns all the whiskey brands owns those pre-mixed cocktails. They bought them in 2020.
$STBFY is a stand alone division and they only sell soft-drinks. No alcohol.
EDIT:
Here
Beam Suntory buys cocktail company, hoping to lead RTD spirits
Published Sept. 8, 2020
By
Jessi Devenyns Contributing Reporter
Courtesy of Beam Suntory
Dive Brief:
- Beam Suntory acquired premium ready-to-drink cocktail brand On The Rocks, according to a press release. Terms of the deal were not disclosed, but Beam Suntory previously owned a minority stake in the company.
- The company said it sees an opportunity to expand the OTR brand out of pre-mixed premium cocktails into “new occasions, formats, cocktail recipes, and the low-ABV space.” The spirits company said it is looking to become No. 1 in the spirits-based ready-to-drink market.
- OTR, which was founded in 2015, doubled its RTD cocktail sales in the first six months of 2020, according to the company.
I see what you are saying but Beam Suntory is a division of Suntory.
Associated Press
Jim Beam parent Suntory spending tens of millions to make more craft whiskeys
The company is looking to build on the momentum for its super-premium craft brands, which have experienced double-digit yearly growth
FRANKFORT, Ky. (AP) — The company behind the world’s top-selling bourbon, Jim Beam, is pouring tens of millions of dollars into a new Kentucky distillery to boost production of craft whiskeys.
Beam Suntory
STBFY,+0.33% executives broke ground Thursday for the production facility at their flagship bourbon distilling operation in Clermont. It’s part of a $60 million investment that includes raising Beam’s profile by upgrading the “visitors’ experience” at Clermont as bourbon tourism grows.
The company is looking to build on the momentum for its super-premium craft brands, which have experienced double-digit yearly growth. The bulk of sales are in the U.S.
“We felt this was the time now to really elevate our commitment to premiumization, innovation and also education,” Beam Suntory President and CEO Albert Baladi said by phone.
A recent storage warehouse fire in Kentucky that destroyed about 45,000 barrels of aging whiskey had minimal impact on the company’s upward trajectory. Beam Suntory plans an “exhaustive review” of its warehouses to look for ways to reduce risks and minimize environmental damage if fires occur, Baladi said. Its warehouses have lightning protection and sprinkler systems. Lightning sparked the recent fire.
The new craft distillery will be named for Beam master distiller Fred Noe, 62, a great-grandson of Jim Beam and the seventh-generation distiller to carry on the family’s whiskey-making tradition.
His father, famed distiller Booker Noe, was a pioneer in crafting small-batch bourbons, created by mixing the contents of a relatively small number of selected barrels.
The popularity of craft bourbons helped fuel the industry’s comeback. Such super-premium whiskeys typically take longer to age and fetch the highest prices.
“In a way, we were craft before craft was cool,” Baladi said.
The new distillery will become the production home for such small-batch bourbons as Booker’s and Baker’s. It also will produce Little Book, a whiskey created by Noe’s son, Freddie.
It’s also where the Beam team will work on new fermentation and distillation techniques, reflecting the industry’s push for new flavors and offerings.
The top-selling Jim Beam brand is produced at Clermont and another distillery nearby. So are other super-premium brands such as Knob Creek, Basil Hayden’s and Legent.
“What we’re beginning here today reinforces our leadership in bourbon and sets us up for the future,” said 31-year-old Freddie Noe.
Beam Suntory said it invests more than $500 million each year to make bourbon in Kentucky.
Beam Suntory, headquartered in Chicago,
is a subsidiary of Suntory Holdings Ltd., a Japanese beverage company. Its spirits lineup also includes Maker’s Mark bourbon, Toki Japanese whisky, Teacher’s Scotch whisky, Canadian Club whisky and Hornitos tequila.