Jones Soda, Simply Better Brands terminate LOI 08:30 JSDA Simply Better Brands and Jones Soda Co. announce that, due to current market conditions, SBBC and Jones have terminated the previously announced letter of intent. "We are disappointed that due to current market conditions we are unable to move forward with our intended transaction at this time. The Jones Soda brand is one we felt confident would add tremendous value to our existing platform and ultimately be accretive to shareholder value. We wish Jones management and their board much success in their future," says Kathy Casey, CEO of Simply Better Brands. "Due to the decline in current market conditions, we regrettably are unable to continue with the proposed transaction with SBBC. We are certain that Simple Better Brands and Jones will continue to find successful business opportunities in the future, despite this shift in direction for both companies," says Mark Murray, CEO of Jones Soda.
Poor Jones...
