1. The Trade Desk
Advertising is undergoing a fundamental shift away from linear advertising on cable and satellite television and more toward targeted digital advertising on connected television (CTV), video, and social media. CTV refers to streaming television like Netflix or Disney+. According to one study, 60% of advertisers are shifting their budgets into CTV.
This is where The Trade Desk (TTD -1.43%) comes in. The Trade Desk is a partner to advertisers that provides a platform where advertisers and their agencies can choose from billions of digital ad opportunities daily. This platform uses AI to generate optimized ad campaigns that maximize return on investment and provide critical insights.
NASDAQ: TTD
The Trade Desk
Today's Change
(-1.43%) -$0.75
Current Price
$51.74
TTD
Key Data Points
Market Cap
$26B
Day's Range
$50.46 - $53.89
52wk Range
$39.39 - $114.09
The Trade Desk is growing, reaching $1.2 billion in revenue in fiscal 2021. And Q1 of fiscal 2022 saw this growth continue with a 43% year-over-year rise. The company is also typically GAAP profitable and generating lots of adjusted EBITDA -- a breath of fresh air for growth companies.
Walmart chose The Trade Desk to partner with its Walmart Connect shopper advertising initiative. Netflix will likely be moving to a tiered subscription package that includes advertising at certain levels. Access to Netflix would be gigantic for The Trade Desk, and it just so happens that a former Netflix CEO sits on The Trade Desk's board of directors.
During the tech sell-off, The Trade Desk's valuation has come full circle, and it now trades at a price-to-sales ratio in the range of where it traded in much of 2019. This offers investors the best entry price in some time.
Advertising is undergoing a fundamental shift away from linear advertising on cable and satellite television and more toward targeted digital advertising on connected television (CTV), video, and social media. CTV refers to streaming television like Netflix or Disney+. According to one study, 60% of advertisers are shifting their budgets into CTV.
This is where The Trade Desk (TTD -1.43%) comes in. The Trade Desk is a partner to advertisers that provides a platform where advertisers and their agencies can choose from billions of digital ad opportunities daily. This platform uses AI to generate optimized ad campaigns that maximize return on investment and provide critical insights.
NASDAQ: TTD
The Trade Desk
Today's Change
(-1.43%) -$0.75
Current Price
$51.74
TTD
Key Data Points
Market Cap
$26B
Day's Range
$50.46 - $53.89
52wk Range
$39.39 - $114.09
The Trade Desk is growing, reaching $1.2 billion in revenue in fiscal 2021. And Q1 of fiscal 2022 saw this growth continue with a 43% year-over-year rise. The company is also typically GAAP profitable and generating lots of adjusted EBITDA -- a breath of fresh air for growth companies.
Walmart chose The Trade Desk to partner with its Walmart Connect shopper advertising initiative. Netflix will likely be moving to a tiered subscription package that includes advertising at certain levels. Access to Netflix would be gigantic for The Trade Desk, and it just so happens that a former Netflix CEO sits on The Trade Desk's board of directors.
During the tech sell-off, The Trade Desk's valuation has come full circle, and it now trades at a price-to-sales ratio in the range of where it traded in much of 2019. This offers investors the best entry price in some time.
So Morgan sees trouble ahead...