Enfamil maker Reckitt cranks up operations to put baby formula on U.S shelves
LONDON, May 17 (Reuters) - Reckitt Benckiser
(RKT.L) is boosting baby formula production by about 30% and making more frequent deliveries to stores as it looks to counter a nationwide shortage in U.S. supermarkets, an executive told Reuters.
Reckitt, which makes its U.S. formula in three facilities in Michigan, Indiana and Minnesota, has also granted plants "unlimited overtime" to put in extra shifts, Robert Cleveland, senior vice president, North America and Europe Nutrition at Reckitt, told Reuters in an interview.
Along with cutting back on some items that take longer to produce, this has allowed the company to make about 30% more baby formula, he said. Reckitt has reduced the time it takes to get product to shelves by nearly half.
Baby formula aisles at supermarkets have been emptied by panicked parents since top U.S. manufacturer Abbott Laboratories
(ABT.N) in February recalled dozens of types of its Similac, Alimentum and EleCare formulas.
The products, which were made at a plant in Michigan, were recalled after complaints of bacterial infections.
The recall, which exacerbated a shortage of formula that started late last year, has forced supermarkets like Target Corp
(TGT.N) and Walgreens Boots Alliance
(WBA.O) to limit sales of formula, putting pressure on the Biden administration to address the crisis.
Prior to the Abbott recall, Reckitt supplied just over a third of the U.S. infant formula market compared with Abbott's roughly 44%. Britain-based Reckitt told Reuters it now accounts for more than 50% of total baby formula supply in the United States.
"We normally might pack an entire truck before we ship it. For timeliness, we're not doing that. We're packing it with as much product as we have and then we're just getting it out the door," Cleveland said.
About 40% of baby formula products are out of stock nationwide, data firm Datasembly said last week.
Reckitt is prioritizing states that have higher populations of babies who need its products, and low-income mothers who buy formula that is part of the Women, Infants, and Children Nutrition Program (WIC), he added.
It is also making more refill boxes.
