JumiaPay's potential is through the roof
JumiaPay, which offers consumers a safe and secure way to make purchases on the company's e-commerce platform, has an immense amount of potential in the long run. JumiaPay transactions and total payment volume (TPV) grew 46% and 29% year over year in the fourth quarter, up to 3.9 million and $90.5 million, respectively. Currently, JumiaPay is only offered on the company's own e-commerce marketplace, but Jumia has much larger aspirations for the mobile payment platform in the future.
Jumia recently partnered with ValU in Egypt to offer buy now, pay later (BNPL) options at checkout via JumiaPay. BNPL allows consumers to pay for items in interest-free installments over a specific period of time. It's an up-and-coming concept with a great deal of upside, as seen in the United States with companies including Affirm and PayPal Holdings.
The company also plans to expand JumiaPay off-platform in 2022, meaning consumers will be able to execute mobile payments to other merchants beyond Jumia. This is a major step for Jumia in becoming one of Africa's leading fintech companies, in addition to acting as the continent's top e-commerce platform. And given that Africans exchanged $490 billion using mobile money providers in 2020, the sky truly is the limit for what JumiaPay could become.
But profitability is out of sight
There's certainly a chance that Jumia will never achieve a positive bottom line. The company continues to spend aggressively on marketing and technology to expand its operations, but this has proved to be rather costly. Jumia ended 2021 with an adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) loss of $196.7 million, a greater loss than 2020's $136.3 million.
And with plans to continue investing in order to grow its business moving forward, investors can expect a similar result in 2022. Management is guiding for an adjusted EBITDA loss between $200 million and $220 million this upcoming year, again translating to a wider loss than the previous period.