LiveRamp, Meta Platforms expand partnership to power 'seamless' optimization 08:39 RAMP, META LiveRamp (RAMP) announced an expanded partnership with Meta (META), enabling marketers to privately and securely use their first-party data to target, measure, and optimize campaigns to drive greater returns from their marketing investments - all powered by LiveRamp's people-based, privacy-first identifier, RampID. LiveRamp's Authenticated Traffic Solution is now available for marketers to connect to Facebook's Conversions API. Using RampID, the integration optimizes campaign performance while protecting consumer data, ensuring brands can build marketing programs upon a durable foundation using technology designed to withstand evolving privacy and browser policies.
RAMP-$ 18.40
RAMP-$ 18.40