The angle I'm working here is an interesting one. NFLX's new advertising tier... That should be an ignition for TTD.
Trade Desk upgraded to Buy from Hold at Stifel 05/16 TTD, NFLX, DIS Stifel analyst Mark Kelley upgraded Trade Desk (TTD) to Buy from Hold with a price target of $80, up from $50. A Netflix (NFLX) with ads is a "big deal" and it changes Stifel's view on the state of connected TB advertising in the near-to-medium term, Kelley tells investors in a research note. The analyst estimates Trade Desk should see an incremental $300M in 2023 revenue with a bull case of an incremental $950M. He says connected TV ads will gain even more momentum with Netflix and Disney+ (DIS). Kelley sees a base case of close to $12B in ad spend on Netflix, with upside to $25B.
Trade Desk upgraded to Buy from Hold at Stifel 05/16 TTD, NFLX, DIS Stifel analyst Mark Kelley upgraded Trade Desk (TTD) to Buy from Hold with a price target of $80, up from $50. A Netflix (NFLX) with ads is a "big deal" and it changes Stifel's view on the state of connected TB advertising in the near-to-medium term, Kelley tells investors in a research note. The analyst estimates Trade Desk should see an incremental $300M in 2023 revenue with a bull case of an incremental $950M. He says connected TV ads will gain even more momentum with Netflix and Disney+ (DIS). Kelley sees a base case of close to $12B in ad spend on Netflix, with upside to $25B.