Not all funds trade directional strategies. Most hft firms in fact don't. But I agree with you that this smells like a stinky big red carrot to fish for IP
simple trend-following became outdated
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These people need some serious help - in the strongest trending market of all times they don't believe in trends, don't want to be directional, and yet they want to follow big ETF inflows - good luck with that. 'send us your winning strategies and we will get back to you.. look at this big carrot .. we have lots of $'
For those stating trends no longer exist, maybe they should get into another business.
There is nothing better than trading with your own $!