Quote from SForce:
Ohh I only said that because on that link I put in above it says at the top: No one wants to wait. With Weeklys from CBOE, you don't have to. Weeklys are options that are listed with approximately one week to expiration. Because of their short term Weeklys can be cheaper to use and can provide investors with more targeted trading opportunities. This flexibility can help investors take advantage of market events, such as earnings, government reports and Fed announcements.
Then they set it up so some of them will be dynamic? Yah, that to me just means they're targetting names that could see big moves in the coming week. It's perfectly fine with me, I was hoping they'd do exactly this for a long time, I just didn't expect it. .. I'm also glad it's not just the CBOE they trade on.
e.g. they had MSFT options when it reported earnings, no option for Aug 06, and now there are options for Aug 13 (news pending?)