Yes, I think the Enterprise Ethereum Alliance (EEA) is a major factor in Ether's favour from an investment perspective and the fact that it's newer, the market perceives it as having more upside potential in the short to medium term.
Broad acceptance of the technology in relation to smart contacts may be more probable than Bitcoin becoming a universal and generally-accepted medium of exchange.
Maybe there's less risk of political and/or technological disruption to Ether than there is to Bitcoin as well.