incentives:
a) cash is an interest earning asset. Cash can be immediately put to work.
a2) Time: It virtually took me 25 minutes, including ALL paperwork, temp plates, photocopies, from the time I entered the lot to when I left with a new car. The sales guy can be lucky if the credit approval process takes less than 1-2 hours.
b) Much more important: Customers paying cash are much more determined. They know once the green is handed over its gone. When they walk into a dealership with cash in the pocket they know what they want. Dealers know that as well. 1000 things can go wrong in the credit approval process and this could result in a no sale for the dealer. So, its a real risk for the dealer as well as a psychological issue that causes dealers to favor cash over credit. Again this is from the perspective of the guy who gets paid for selling cars not for nailing credit on customers (I am aware Detroit knew about the benefits of cross selling and tried to push sales people to promote credit but in the end its still the number of cars the guy sold that determines his salary, fame, and competitive market value. When interviewing with another dealership nobody asks him how much he squeezed out of customers but how many cars he sold each month and quarter).
c) Last question re your cynical remarks: In connection with new cars, how much better can you do than invoice price? Now everyone knows or should know that the dealerships get the cars at even lower than invoice, factoring in all the kickbacks and what have you. But from the purchaser's perspective I believe this is as good as it gets.
a) cash is an interest earning asset. Cash can be immediately put to work.
a2) Time: It virtually took me 25 minutes, including ALL paperwork, temp plates, photocopies, from the time I entered the lot to when I left with a new car. The sales guy can be lucky if the credit approval process takes less than 1-2 hours.
b) Much more important: Customers paying cash are much more determined. They know once the green is handed over its gone. When they walk into a dealership with cash in the pocket they know what they want. Dealers know that as well. 1000 things can go wrong in the credit approval process and this could result in a no sale for the dealer. So, its a real risk for the dealer as well as a psychological issue that causes dealers to favor cash over credit. Again this is from the perspective of the guy who gets paid for selling cars not for nailing credit on customers (I am aware Detroit knew about the benefits of cross selling and tried to push sales people to promote credit but in the end its still the number of cars the guy sold that determines his salary, fame, and competitive market value. When interviewing with another dealership nobody asks him how much he squeezed out of customers but how many cars he sold each month and quarter).
c) Last question re your cynical remarks: In connection with new cars, how much better can you do than invoice price? Now everyone knows or should know that the dealerships get the cars at even lower than invoice, factoring in all the kickbacks and what have you. But from the purchaser's perspective I believe this is as good as it gets.
Quote from Maverickz:
Three things:
First IF what you say is true and cash is better to a dealer than someone wanting credit FROM the dealer, then someone walking in with cash they got via loan from their personal credit union would be the same right? The dealer gets his cash either way.
Second, as others have pointed these days MOST dealerships (even Crazy Larry's Used Cars) ARE in bed with some finance "company" (might be Loan Shark Louie but that's not the point). This means they WANT you to get financing through them. Why? Because they can make a couple of K selling to a cash buyer sure BUT they can make that same couple of K off of a financed sale PLUS years of interest on the loan. Also if they can keep people indebted to them for 3-5 years and constantly roll more people onto payment plans as others roll of it, it makes income planning MUCH easier for them and evens out the bad months with the good....kind of like "flex pay" programs that electric companies are now offering.
Third, as I have already said, IF the dealer does NOT have a financing arm to get the residual interest from, then to them a loan is SAME AS CASH. Why? Because as soon as the loan goes through THEY GET THE FULL AMOUNT IN CASH.
So really where is the cash incentive for a dealer? Don't get me wrong if you think you got a good deal on your car then the dealer DID HIS JOB RIGHT! LOL.