This is why I do not understand options. Some folks here make their money selling puts by getting the fun money up front, and I am told that is a great way to make money in them.
This is why you don't sell puts on crazy shit like biotech, pharma, etc. Not unless your risk tolerance is WAY the fuck above average
and you're aware of all the factors involved... or you're just a plain damn fool looking for YOLO trades. To me, even the first category is like trading penny stocks: some people can make a go of it, but 99.99%+ blow out.
Meanwhile I'm like, isn't it safer just buying a call, and getting the risk out of the way ahead of time?
Didn't I warn you about that stuff?

If there was a method for "getting the risk out of the way", then everybody would be doing it. Buying calls, unless you have a way to be right on direction and time, is just a way of bleeding to death slowly. You futures guys, always looking for simple answers...
Most stocks go up over time. You know, ones with big balance sheets and stuff. Why not buy the calls? Worse that can happen is you are assigned them, and you own a shitty stock. Like buying XOM in February.
You're not going to get assigned if you're long a call - unless you want to be (or get caught in a once-in-a-lifetime situation like this one.) But again, theta is going to attach itself to your kidney and suck you dry if you buy options.
But yeah, unless you're looking to get wrecked, it's a pretty good idea to at least do a quick scan of the underlying and see its history. You'd be
amazed at how many of the stocks "with big balance sheets", etc., are NOT going up over time... and there's no guarantee that even the ones that are won't take a dump. It's rare, but I can think of half a dozen "rock-solid" stocks that crashed and burned off the top of my head.