Who owns AJ?
Quick.
See how how sharp you yoyo's are.
Quaker Oats!.
Bingo.... you get a cookie.
Who owns Quaker?
Pepsico.
How much much goodwill is attributed to the AJ name on their balance sheet?
I mean where the rubber meets the road, why are we all here.... this is a trading website after-all.
Ahhhh... without delving deeper into things... shutting down AJ will have minimal effect on PEP's bottom line.
It will be fun to see what they rename it. I love marketing.... and there's no way Pepsico is gonna give up all that retail real-estate that AJ commands. Real estate being shelf space in WMT, Krogers, Safeway, etc. I can't wait to see the new name and the new marketing campaign.
You guys all miss the bigger picture.![]()
This is the kinda stuff that folks on the top floor of the twin titties in Cincinnati.... the greatest marketers in the world.... (thats $PG for you idiots that really don't trade and post here for only god knows why...) .... they are going to kick back and enjoy the show.
So much to be learned in our brave new world. Fun fun.