This sh!t is hilarious. Really... you see trucks filled with Amazon packages? Assume it costs Amazon $1.18 to have that package delivered based upon their current contracts. What if AMZN lost $0.45 on the item? Like swim goggles for little Suzy for her swim class. Sure, AMZN sells a lot of 'em, but taking a $1.63 loss on millions of sh!t plastic junk?
How does AMZN make money on shipping a loss? VOLUME.
I can't imagine a more crowded equity buy than AMZN into the Holidays. It's just so amateur. Like Homer not selling his pumpkin futures before Halloween.
Just for giggles I looked at some fundamental info on AMZN. I was floored when I saw their margin on every sale is 0.3%. But my reasons for shorting remain for TA reasons.
Vanzandt I am not sure we will have a Black Swan event but if we do well that is what stop losses are for. Also realize that with each and every trendline channel resistance line broken we just expand or trade in a new trend channel. Look at the chart below and see that we have broken above a MAJOR resistance line spanning back 20 years. I suspect this is a BULL TRAP and we will fall below that line and drop to around 2200 on S&P. Markets are a bit stretched so to expect a slight pullback is not unreasonable.