But its the idea that makes money not the design. Huge difference.
Not quite, Cook didn't build it, he took it over... the brainchild of Jobs, "Apple" wasn't the hardware, it was the captive ecosystem of iTunes... That was a much bigger factor to success than a mere phone, tablet...Who cares?! He built the most profitable company in the World
^^^ This.Jobs to his design staff: I have an idea/vision, make it happen!!!
Cook: I have no idea, let's try to reinvent our old stuff??