Quote from tortoise:
You definitely have a point. Repeat the same idea over...and over...and over...and over...
Keep it to-the-point. Keep it short. Keep it focused on their wallets. Yep. No argument there.
A sharp and snappy visual explanation and rebuttal can be useful in any campaign to inform those with short attention-span and limited subject knowledge. Such a video can be used in conjunction with the educational website, or in isolation. Any political campaign requires an effective mix of fact and fear. All election campaigns focus on the hip-pocket factor.
Denial of oxygen to a proposal that is not well understood and is driven by ideology and misinformation is equally strategically sound as responding with a bucket of cold water. Whenever necessary cold water MUST comprise brief facts and arguments that are quickly understood. In this case, well-targeted and informative tactical response should not raise the chatter which lately appears to have slowed. Proponents get inside information (as some of us also avail ourselves).
Small, otherwise insignificant G20 countries (unimportant in terms of leading financial centres) steadfastly refused to cooperate. This subject was banned from the last G20 agenda, and we doubt it will receive 2013 oxygen.
It is impossible (and time-wasting) attempting to educate and persuade minds that clearly do not want to re-think. Many countries walked away from this idea because their high-level treasury decision makers are intellectually aware of the dangers, complexities and policy incompatibilities. If you want to exert influence, you have to message, re-inform, reiterate and persuade fence-sitting or doubtful relevant decision-makers. Target and cleverly educate marginal politicans.
Whenever someone in power makes a statement, any incidentally well-informed Joe Citizen can hold them accountable by requesting written clarification of their puzzling statement, suggesting that such a grotesque and economically dangerous idea must never be perpetrated on the man in the street. Don't publish their replies.
BO must NOT remain in that job. The most effective campaign will be the one that winds up his term in office.