Expectations beating earnings(though weak comparable sales or whatever) stock breaking down out of a multiyear trading range. Short. It does appear to be a good "long term investment" but that's off-topic 


Quote from mizer:
I disagree with this being a "good long term investment" I see their brands continuing to lose market share in the future
Quote from UnFoRGiVeN:
IMHO Yum will stay on the down slide, most of their franchises make the greasiest and unhealthiest food/products. Americans as a whole are looking for more nutritional/healthier food and KFC, Pizza Hut, Taco bell is not were its at.
A&W, 1919
KFC, 1952
Long John Silverâs, 1969
Pizza Hut, 1958
Taco Bell, 1962
