BWAHAHAHAHA! JD Power's rep just went down the toilet:
"Reliability
The 2010 Toyota Camry reliability score of 10.0 out of 10 is the Predicted Reliability rating provided by J.D. Power and Associates. This score is based on trending the past three years of historical initial quality and dependability data from J.D. Power's automotive studies, specifically the Vehicle Dependability Study (VDS) and the Initial Quality Study (IQS)."
Here's the article in it's entirety:
Reliability
The 2010 Toyota Camry reliability score of 10.0 out of 10 is the Predicted Reliability rating provided by J.D. Power and Associates. This score is based on trending the past three years of historical initial quality and dependability data from J.D. Power's automotive studies, specifically the Vehicle Dependability Study (VDS) and the Initial Quality Study (IQS).
UPDATE: Toyota has halted sales and production of non-hybrid versions of the Camry, and seven other models nationwide while the company investigates reports of a problem that could cause the carâs accelerator pedal to stick, making the car accelerate without any input from the driver. We will update this review as soon as the company has resolved the matter, and resumed selling, and building, the Camry. The Camry Hybrid is not affected by the sales halt.
If you own a 2007-2010 Camry, and you experience this problem, Toyota recommends that you apply steady pressure to the brakes and put the car into neutral. Don't drive your car again until a fix is available; as soon as one is, we'll update this page. See Toyota's FAQ about the problem.
The 2010 Toyota Camry is covered by a three-year or 36,000-mile basic warranty, and a five-year or 60,000-mile powertrain warranty.
In years past, Toyota has had a strong reputation for nearly all its models, but some recent reviews report that the gold standard is becoming tarnished. Toyota fell from first place to fifth in Consumer Reports' annual reliability survey last year, and the V6 Camry specifically received a "Below Average" rating -- a first for the popular car. Consumer Guide lists the Camry as one of its Recommended Picks, but also reports a few mechanical issues with previous Camry models that include improperly inflating or deploying air bags. Reviews are split between those who still uphold the Camry as a dependable model and those who express disappointment with inconsistent build quality in more recent models.
So it does appear that Camry at least was falling in the Consumer Reports rankings. But still being ranked fifth is pretty damb high. Not good for a watchdog like CR to be rating a death trap that high.