Simply referring to the fact that he claims to be trying to get you to commit to a one hour pitch when in reality it is a good deal longer. And, inside of the first two minutes, lies about it repeatedly.
Quote from ElCubano:
they used to call it the box in method. yes, yes and then close. it worked wonders if you stuck to the pitch, really it did. Unfortunately that sales tactic isn't good for building a long lasting relationship. So unless you have 10 cold callers and 5 account openers I wouldn't try building anything big on this technique. I didn't see all the video so don't know if they are referring to something else in it.